Computer Hardware

Industry Update: 16.01.2021

Vertical: Computer Hardware
Type: B2Both
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Computer Hardware, what are we seeing?

A global lockdown has created substantial challenges for our customers in this sector. Whilst home working and home schooling have boosted sector demand, global supply issues continue to be complex. We continue to see high consumer demand from a wide range of segments including remote & online education, support services and the healthcare IT sector. Our customers are concerned that a lack of research and development will slow down future model releases.

What do these businesses need to do now?

1. Adjust your business targeting

Whilst it’s rarely a bad thing to consider adjusting your targeting, it may not be necessary, depending on which sectors you specialise in; it could be a case of simply casting your net wider than normal and SoPro can help you do this. Obviously switch out those sectors that are currently offline due to the lockdown (Travel, Events, Restaurants, etc) but generally speaking, demand remains high across the board. No major targeting changes advised.

2. Review your marketing channels
B2B Direct Mail


Paid Search


Tradeshows and Exhibitions


Awards Circuit


Word of mouth


Social Media


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

Pivot your proposition to become the solution.
Offer to support businesses with the hardware needed to make the urgent transition to distributed working models.
Offer to support businesses with tactical infrastructure upgrades while sites remain closed/offline.

If you support B2C, offer consumers the hardware and technology they need to better enjoy the Lockdown period.

4. Revise your messaging

At this time, customers are looking for as much certainty as they can get. So revise your messaging to set out how your proposition directly contributes to overcoming the current challenges, and if you have capacity or stock, then make this clear.

Hardware requirements are time-critical at the best of times, now more than ever, businesses are in need of timely supply commitments they can trust.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.