Business Supplies and Equipment

Industry Update: 16.01.2021

Vertical: Business Supplies and Equipment
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Business Supplies and Equipment, what are we seeing?

COVID-19 is having a huge impact on the business supplies and equipment sector, with customers seeing revenues from mid and large businesses fall by up to 70% as staff work from home, reducing the need for office products. E-retailers have been affected less, but competition remains high for online business supplies.

What do these businesses need to do now?

1. Adjust your business targeting

Great opportunity to re-start supply agreements, particularly in those sectors that are either re-opening their offices or continuing to operate them.

2. Review your marketing channels
B2B Direct Mail




Paid Search


Networking dinners/drinks & Partner Events


Tradeshows and Exhibitions


Awards Circuit


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

With a strategy of re-starting supply agreements, now is the time to focus on your credibility, experience, flexibility, pricing, speed, quality, and sector insight. And you should add to this list if possible, to be visible and stand out from the crowd.

4. Revise your messaging

Your messaging should reflect on how your offering has changed as a result of COVID-19. Ensure that your messaging explains how you can help customers / prospects with solutions to the challenges that COVID-19 is giving them. Talk about service levels and accentuate on quality, flexibility and turn-around. Set out attractive commercial terms if able. Cash-flow is a challenge right now.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.