COVID-19 IMPACT:

Architecture & Planning

Industry Update: 29.09.2020

Vertical: Architecture & Planning
Type: B2Both
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Architecture & Planning, what are we seeing?

A complex pattern across the country, with some client sectors being cautious, countering others who are pushing ahead with new and planned projects. We are seeing continued enthusiasm for government, local authority and infrastructure projects, albeit under a new set of operational guidelines. Project resources are thin on the ground as the industry races to recoup several months of project delays to claw back YTD deficits and deliver key projects on time.

What do these businesses need to do now?

1. Adjust your business targeting

Widen the net to reach a larger pool of prospects. And if your practice has the skills and flexibility to focus on high demand areas, then do so quickly. We’re seeing several changes to targeting as Architecture and planning practices reach out to sectors less affected by the pandemic. If you are considering this option, then talk to us because we have significant experience here and can help you identifying and size the new market in order to pinpoint the opportunities where they exist. We are starting to see and hear movement around local and central Government sponsored projects as major plans are accelerated across the industries appropriate for government investment as the worlds nations set to spend their way our of economic turmoil.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Networking dinners/drinks & Partner Events

NOT VIABLE

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Door to door sales

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Whether you are pivoting to new target prospects or widening your net, you should focus on your experience and credibility. Position yourself to assist in the deluge of catch up project work that is currently being undertaken, present loss leader or even free assistance to develop relationships and ensure the business is presentable enough to compete for the much larger, higher-profile projects looming in the near term pipeline. Set out how you have adjusted to a post-COVID-19 World. Be clear about how you can help in high demand sectors. We are seeing Architecture and planning practices accentuate their experience, flexibility, speed, quality, and sector insight, though you should add to this list if at all possible, to stand out from the crowd.

4. Revise your messaging

Present your service offering as the logical step to help businesses claw back against the year to date productivity deficit. Many projects are now weeks and months behind schedule, this means new projects are being delayed and niche disciplines such as Architecture and Planning are often the bottleneck, hence the extreme levels of demand presenting over the coming months. Because this sector is evolving very quickly, it is important that your messaging reflects how your business is reacting. Focus on how you can help your customers and prospects with solutions to the challenges that COVID-19 is throwing up. Touch on capturing and servicing unmet demand. Reference speedy service levels and accentuate on flexibility and turn-around. Set out attractive commercial terms if able. Budgets are a challenge right now.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

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