INDUSTRY REPORTS AND ANALYSIS

Our team have crunched the data with an in-depth Market Impact Assessment
across all B2B sectors

How is your industry reacting to COVID-19?

SoPro experts have researched the impact of COVID-19 across key B2B verticals. We have interviewed stakeholders on the front lines to fully understand the challenges faced by each industry, and how to solve them. Industry learnings are set out below, together with our recommended marketing strategies per sector, to help you adjust and remain competitive.

Computer Software

Vertical: Computer Software

Type: B2Both

Covid Impact on Demand: Positive

There are winners and losers in this sector, with some customers reporting delays and cancellations to projects, while others are inundated with new orders and enquiries. On the production side, this is one of the least affected industries since software development has long been fully effective on… [READ MORE]

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Information Technology and Services

Vertical: Information Technology and Services

Type: B2B

Covid Impact on Demand: Positive

In sharp contrast to the juggernaut growth of 2019, we have seen a dramatic slowdown in Q1 2020 as the majority of ICT projects lost momentum due to delays and cancellations sweeping most industries. This sector has been particularly impacted as the all important Spring season of major… [READ MORE]

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Broadcast Media

Vertical: Broadcast Media

Type: B2Both

Covid Impact on Demand: Positive

Our Broadcast Media customers are experiencing high demand, and in some cases record revenues, but there us a major problem in the post. Whilst the global lockdown has created significant demand for video content, games and digital media, the industry has seen a virtual freeze for... [READ MORE]

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Computer Hardware

Vertical: Computer Hardware

Type: B2Both

Covid Impact on Demand: Positive

A global lockdown has created substantial challenges for our customers in this sector. Whilst home working and home schooling have boosted sector demand, global supply issues continue to be complex. We continue to see high consumer demand from a wide range of… [READ MORE]

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Media Production

Vertical: Computer Networking and Cyber Security

Type: B2B

Covid Impact on Demand: Positive

Our media production customers are experiencing mixed fortunes. Whilst a global lockdown has created significant demand for video games and digital media, the lockdown has seen a virtual freeze for film and television production, whilst demand for print and publishing has been expectedly low… [READ MORE]

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Industrial Automation

Vertical: Industrial Automation

Type: B2B

Covid Impact on Demand: Positive

In the short term we are seeing significant impact to the industrial automation sector. Lockdown triggered closures and mothballing of capacity at production plants, warehouses and mining and extraction facilities across the world. The subsequent the cancellation of over 100… [READ MORE]

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Marketing and Advertising

Vertical: Marketing and Advertising

Type: B2B

Covid Impact on Demand: Positive

We are seeing a huge shift in channel use. All offline channels have been severely disrupted with some showing little or no signs of recovery. Meanwhile, digital is booming. Businesses have subsequently adjusted at short notice to meet marketing goals using a predominantly digital channel set… [READ MORE]

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Research

Vertical: Research

Type: B2B

Covid Impact on Demand: Positive

We are seeing significant disruption to the research sector with existing projects and new briefs being paused, modified and accelerated across many client sectors. Definite opportunities to reach out to new prospects and a great time to strengthen… [READ MORE]

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Outsourcing and Offshoring

Vertical: Outsourcing/Offshoring

Type: B2B

Covid Impact on Demand: Positive

We are seeing significant disruption to the outsourcing sector as many providers are unable to provide a service until their staff can travel freely, leaving customers with no choice but to try to take the work back in-house. So, there are opportunities for… [READ MORE]

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Legal Services

Vertical: Legal Services

Type: B2Both

Covid Impact on Demand: Positive

The pandemic is triggering short and long-term consequences that include a wide range of social and legal issues for people in their everyday lives, and huge policy interventions by governments. We are seeing particular movement within.… [READ MORE]

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Writing and Editing

Vertical: Writing and Editing

Type: B2B

Covid Impact on Demand: Positive

We are seeing a mixed picture. We are seeing an uplift from specific client sectors due to the pandemic. This includes updating health information, travel advice, hygiene guidelines and changes in… [READ MORE]

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Market Research

Vertical: Market Research

Type: B2B

Covid Impact on Demand: Positive

Not surprisingly for a market worth over £4bn p.a., we are seeing significant spikes in demand for market research as governments and brands seek to understand the impact of COVID-19 and the changing perception of its target market. Social distancing has put an end to any face to face quantitative research, which can operate… [READ MORE]

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Internet

Vertical: Internet

Type: B2Both

Covid Impact on Demand: Positive

In general, our internet and web technology customers are seeing significant disruption to consumption patterns. Social distancing has generated a heavy spike in at-home media consumption (and internet usage at large) whilst also driving a variety of new content format and access patterns… [READ MORE]

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Computer Networking and Cyber Security

Vertical: Computer Networking and Cyber Security

Type: B2B

Covid Impact on Demand: Positive

The COVID-19 outbreak is forcing millions of employees to work from home, presenting organisations with an unprecedented challenge, keeping as many business-critical functions running as possible whilst maintaining cyber security across distributed and predominantly offsite infrastructure… [READ MORE]

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Medical Devices

Vertical: Medical Devices

Type: B2B

Covid Impact on Demand: Positive

Whether it is ventilators needed in emergency and intensive care, Personal Protective Equipment (PPE) or In-Vitro Diagnostic (IVD) kits to detect the virus, the medical device industry has been under tremendous pressure to deliver and innovate. Impressive, when suppliers’ factories have been shutting down production… [READ MORE]

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Online Media

Vertical: Online Media

Type: B2B

Covid Impact on Demand: Positive

COVID-19 is creating opportunities and challenges for the online media sector. Social distancing has generated a heavy spike in at-home media consumption whilst also changing content consumption and patterns. But it’s being starved of the most valuable broadcast content such as… [READ MORE]

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Wireless

Vertical: Wireless

Type: B2B

Covid Impact on Demand: Positive

With telecommunications demand at all time highs the wireless industry is currently reporting increased demand for all services, although COVID-19 has created operational challenges for infrastructure servicing and maintenance, the industry is categorised as critical infrastructure and is… [READ MORE]

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Dairy

Vertical: Dairy

Type: B2B

Covid Impact on Demand: Positive

Heavily reduced demand is being experienced across amost all traditional supply routes. We are seeing significant opportunities for dairy farmers looking for an alternative route to market with wholesalers, independents, newly formed local community groups and even direct to consumer models… [READ MORE]

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Food Production

Vertical: Food Production

Type: B2B

Covid Impact on Demand: Positive

We are seeing huge disruption within the food production and manufacturing sector with producers who have ceased production, experienced reduced demand or created new production lines, whilst others have seen a huge increase in demand. The market is in flux but we are seeing various risks and opportunities arising… [READ MORE]

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Farming

Vertical: Farming

Type: B2B

Covid Impact on Demand: Positive

While supermarket demand is stable, and in some cases up, we are seeing significant changes across those farms supplying wholesale meat, veg and dairy to high street retailers. Opportunities are quickly arising for local farmers to test different routes to market such as direct home delivery… [READ MORE]

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Machinery

Vertical: Machinery

Type: B2B

Covid Impact on Demand: Positive

Every machinery manufacturer and supplier is impacted by this crisis in some way. We are seeing manufacturers who have ceased production, experienced reduced demand or restructured facilities to create new lines, whilst others have seen a huge increase in demand. The global trend seems to be… [READ MORE]

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Wholesale

Vertical: Wholesale

Type: B2B

Covid Impact on Demand: Positive

We are seeing considerable fluctuations in the wholesale market with distributors addressing specific demand increases from retailers operating in a quickly changing retail environment. Many wholesalers have lost significant customer traffic with many stores and restaurants being closed at present… [READ MORE]

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Mechanical or Industrial Engineering

Vertical: Mechanical or Industrial Engineering

Type: B2B

Covid Impact on Demand: Positive

We are seeing significant change in the mechanical and engineering sector, which in many specialist areas, has been quick to react to COVID-19 and show that the UK can research, develop and build goods to meet post COVID-19 demand. Not surprisingly, there’s a move towards… [READ MORE]

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Electronic Manufacturing

Vertical: Electrical/Electronic Manufacturing

Type: B2B

Covid Impact on Demand: Positive

We are seeing significant change in the electrical sector, offline retail demand lines have disappeared while those able to do so have shifted to digital models. End buyer profiles have shifted to younger average ages as a result and circumstantial scenarios have also shifted demand towards… [READ MORE]

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Import and Export

Vertical: Import and Export

Type: B2B

Covid Impact on Demand: Positive

International supply chains have more-or-less ground to a halt with significant disruption across all routes. Air, sea and land based transport options are all impacted severely. Very little freight traffic coming in and out of Europe and China has been disrupted for months. Even if the transport… [READ MORE]

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Plastics

Vertical: Plastics

Type: B2B

Covid Impact on Demand: Positive

We are seeing significant change in the plastics sector, which has been quick to react to COVID-19 and keen to increase on-shore (domestic) plastic production. There’s a desire to up-skill too. Over 3,000 UK manufacturing and engineering companies registered for the NHS ventilator challenge… [READ MORE]

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Warehousing

Vertical: Warehousing

Type: B2B

Covid Impact on Demand: Positive

We are seeing significant disruption as the logistics and warehousing sectors struggle to cope with the effects of COVID19. Erratic delivery schedules combined with changes to warehousing staff shift patterns, an exodus of migrant support workers as they return to their countries of origin and the introduction of… [READ MORE]

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Events Services

Vertical: Events Services

Type: B2B

Covid Impact on Demand: Positive

In recent weeks we have seen a total cessation of the global physical events industry. Business events, exhibitions, conferences, sporting events, and promotional gatherings all canceled or postponed. Music and entertainment… canceled. Even face to face meetings are off the table right now… [READ MORE]

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Translation and Localization

Vertical: Translation and Localization

Type: B2B

Covid Impact on Demand: Positive

We are seeing increased demand spikes from specific sectors due to the pandemic. This includes updating health information, travel advice, hygiene guidelines and changes in operational procedures into different languages for global businesses communicating to staff, customers and prospects. With no demand for… [READ MORE]

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Packaging and Containers

Vertical: Packaging and Containers

Type: B2B

Covid Impact on Demand: Positive

Brands are transitioning to compete in online product selection environments. Packaging focus is shifting from in-store to digital presentation. As a result, we are seeing significant demand for new/revised product packaging, including bulk packaging variants to satisfy consumer demand. There is also the emergence of… [READ MORE]

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Professional Training and Coaching

Vertical: Professional Training and Coaching

Type: B2B

Covid Impact on Demand: Positive

We are seeing our training and coaching clients switching service models to provide services online and remotely.  This is a radical shift but brings a huge positive in that geographical proximity is no longer an enabling factor for customer demand. For some businesses this means… [READ MORE]

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Package/Freight Delivery

Vertical: Package/Freight Delivery

Type: B2Both

Covid Impact on Demand: Positive

High parcel volumes handled by the national and local operators, all of whom have adapted their deliveries to reduce the risk of their employees catching COVID-19 whilst at work, offering pandemic safe models including “clean operations” and contact-free pickup/drop off… [READ MORE]

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Logistics and Supply Chain

Vertical: Logistics and Supply Chain

Type: B2B

Covid Impact on Demand: Positive

There are winners and losers in this ever-changing sector as some parts shut down, some recover and others boom. Whilst the logistics of air freight and container shipping remain complex, we are seeing high demand within the UK express market for medical and pharma logistics, last-mile…[READ MORE]

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Transportation / Trucking / Railroad

Vertical: Transportation/Trucking/Railroad

Type: B2B

Covid Impact on Demand: Positive

With the immediate cessation of several transport reliant industries, the transport industry at large is reallocating focus and resources to support a change in demand, for example, supporting new B2C channels and assisting with Government sector critical infrastructure and vital operations… [READ MORE]

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Motion Pictures and Film

Vertical: Motion Pictures and Film

Type: B2B

Covid Impact on Demand: Positive

We’re seeing a rapid shift from traditional on-location shoots to off-site production using animation, stock footage and CGI, whilst many businesses (and would-be customers) are unaware that video production is a communication format option open to them during the crisis… [READ MORE]

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Pharmaceuticals

Vertical: Pharmaceuticals

Type: B2Both

Covid Impact on Demand: Positive

At the consumer end, purchasing is disrupted due to social distancing measures. In many cases demand for basic pharma has increased significantly, although distribution outlets remain unable to service demand due to supply chain disruption and limited wholesale availability… [READ MORE]

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