SoPro case study: Working Beautifully
Location: UK – South
Product/Service: Corporate Video Production
Typical Deal Value: £6k – £40k
Deal Cycle: 1-2 Months
Industries: Finance/Private Equity/Law
Company Size: 10FTE – 250FTE
Role/Function: CXO/Directors/Head of Digital
Working Beautifully is a video production and marketing company specialising in the Investment and Consulting industries, making documentary and promo videos that help win customers from websites, social media, conferences and web TV. Think explainer videos, case studies, exec profiles, service demos and internet TV. Working Beautifully also helps the charities that foster UK enterprise with pro bono work.
The team profoundly believes that Britain needs a financing industry ten times its current size, that investment firms do GREAT work and that investment managers and portfolio firms should be more widely recognised.
- Promote the Working Beautifully video production services to UK based Private Equity and Accounting Firms.
- Develop interest in Working Beautifully brand and services.
- Secure sales meetings (and calls) through direct prospect engagement.
- Drive market exposure through engagement and dialogue with qualified parties.
email chain length
|Prospects||Open Rate %||Response||Response %||Leads||Leads %||Cost per lead|
|1 – 10||32||66%||4||13%||1||3.1%||£64|
|11 – 50||978||47%||140||14%||68||7%||£29|
|51 – 200||579||45%||75||13%||44||7.6%||£26|
|201 – 500||236||41%||23||10%||9||3.8%||£52|
|501 – 1000||62||37%||2||3%||2||3.2%||£62|
|1001 – 5000||131||40%||7||5%||4||3.1%||£66|
“We first started working with SoPro back in April and the response was so good we had to actually pause our activity to catch up with the projects we won. It is not just the results we are impressed with, but the on going advice and support we have received, it feels more like a working partnership”Founder - Working Beautifully