SoPro case study: Talentpool

Talent Pool Case Study

headline results

7213 / 100%
Prospects Engaged
4616 / 64%
Open Rate
1062 / 15%
Responses
563 / 7.81%
Leads
£25.62
Cost Per Lead

Company Profile

Location: London

Product/Service: Human Resources Platform

Typical Deal Value: £2k+

Deal Cycle: /

Target Profile

Location: UK – All

Industries: Various

Company Size: 1FTE – 5000FTE

Role/Function: SME Owners/Board members

scenario

TALENTPOOL is one of the UK’s leading talent technology companies. Talentpool’s platform streamlines the candidate sourcing and matching process, massively reducing costs and effort, radically improving the experience for both employers and candidates.

Every interaction that happens on TalentPool is direct and meaningful. When an employer approaches on TalentPool it means that the prson fully match the criteria that they have set out for their role and they think he’d be a pretty great fit for it. The person can then decide whether to progress their role or not.

objectives

  • To promote the Talentpool candidate sourcing platform and services to UK based prospects.
  • To develop interest in Talentpool brand, product and services.
  • To secure sales calls through direct prospect engagement.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 7213 64% 1062 15% 563 10.59% £25.62
1 – 10 3728 71% 647 17% 306 8% £24.37
11 – 50  2438 59% 301 12% 179 7% £27.33
51 – 200 984 53% 103 10% 72 7% £19
201 – 500 49 45% 7 14% 2 4% £49
501 – 1000 4 50% 0 0% 0 0%
1001 – 5000 10 70% 4 40% 4 40% £5

the story

  • With a large potential customer base but a relatively small team, we wanted to scale our sales without building our internal business development operation. SoPro have managed our email outreach effectively, meaning that we have had a steady stream of new leads; we’ve continued to work with them and it’s been a good investment.

    Tom Davenport Co-Founder - Talentpool