SoPro case study: Takumi

Takumi Case study

headline results

2333 / 100%
Prospects Engaged
1074 /46%
Open Rate
353 / 15%
Responses
247 / 10.59%
Leads
£19
Cost Per Lead

Company Profile

Location: London

Product/Service: Marketing and Advertising Platform

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: Germany, Switzerland

Industries: Various

Company Size: 11FTE – 10,000FTE

Role/Function: Marketing, PR, Digital, Communication Leaders in PR, Brand & Social

scenario

Takumi is a new and unique platform that makes it easy for advertisers, brands and agencies to work effortlessly with large numbers of micro-influencers on social media campaigns. Traditionally influencer marketing on social media has only been possible with influencers, with a large follower base, requiring manual matching of brands and influencers.

Takumi disrupts this traditional model by providing an on demand platform where brands can easily work with multiple micro-Influencers to create large grassroots campaigns for the first time. This results in campaigns with higher engagement and better cut through compared to social media advertising and traditional influencer campaigns.

objectives

  • To engage the German market with the Takumi brand.
  • To identify and engage 3 specific subsets of marketing roles.PRSocialBrandIntroduce and develop interest in the Takumi micro-influencer platform and proposition.
  • To invite prospects to discuss over a brief call or a meeting if in Berlin.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2333 46.0% 353 15% 247 10.59% £19
11 – 50 312 55.8% 66 21% 48 15.38% £13
50 – 200  684 53.7% 101 15% 67 9.80% £20
201 – 500 449 44.1% 65 14% 47 10.47% £19
501 – 1000 304 42.1% 45 15% 26 8.55% £23
1001 – 5000 500 36.0% 70 14% 54 10.80% £19
5001 – 10000 84 32.1% 6 7% 5 5.95% £34

the story

  • We were very surprised at the volume of replies and conversations the SoPro service generated for us, we’re now busy working our way through them!

    Jon Lawford Head of European New Business