SoPro case study: Takumi
Product/Service: Marketing and Advertising Platform
Typical Deal Value: /
Deal Cycle: /
Location: Germany, Switzerland
Company Size: 11FTE – 10,000FTE
Role/Function: Marketing, PR, Digital, Communication Leaders in PR, Brand & Social
Takumi is a new and unique platform that makes it easy for advertisers, brands and agencies to work effortlessly with large numbers of micro-influencers on social media campaigns. Traditionally influencer marketing on social media has only been possible with influencers, with a large follower base, requiring manual matching of brands and influencers.
Takumi disrupts this traditional model by providing an on demand platform where brands can easily work with multiple micro-Influencers to create large grassroots campaigns for the first time. This results in campaigns with higher engagement and better cut through compared to social media advertising and traditional influencer campaigns.
- To engage the German market with the Takumi brand.
- To identify and engage 3 specific subsets of marketing roles.PRSocialBrandIntroduce and develop interest in the Takumi micro-influencer platform and proposition.
- To invite prospects to discuss over a brief call or a meeting if in Berlin.
email chain length
|Prospects||Open Rate %||Response||Response %||Leads||Leads %||Cost per lead|
|11 – 50||312||55.8%||66||21%||48||15.38%||£13|
|50 – 200||684||53.7%||101||15%||67||9.80%||£20|
|201 – 500||449||44.1%||65||14%||47||10.47%||£19|
|501 – 1000||304||42.1%||45||15%||26||8.55%||£23|
|1001 – 5000||500||36.0%||70||14%||54||10.80%||£19|
|5001 – 10000||84||32.1%||6||7%||5||5.95%||£34|
We were very surprised at the volume of replies and conversations the SoPro service generated for us, we’re now busy working our way through them!Head of European New Business