SoPro case study: Secondsight

SecondSight Case study

headline results

3094 / 100%
Prospects Engaged
712 / 23%
Open Rate
302 / 10%
Responses
138 / 4.46%
Leads
£45
Cost Per Lead

Company Profile

Location: Addlestone, Surrey

Product/Service: Financial Services

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: London

Industries Various

Company Size  50FTE – 5000FTE

Role/Function: HR leaders

scenario

Secondsight is a multi-award winning employee benefits adviser and can advise and guide you on most aspects of employee benefits. Secondsight is a specialist employee benefits team within Foster Denovo.

Secondsight is a multi-award winning employee benefits adviser and can advise and guide you on most aspects of employee benefits. Where Secondsight really adds value is by:

  • Providing your employees with holistic retirement planning experiences
  • Delivering and implementing financial awareness strategies
  • Offering a core pension support and administration service
  • Auditing your pension and benefits post auto-enrollment to ensure compliance and value for money
  • Providing a proactive group risk and healthcare service.

objectives

  • To promote the Second Sight range of employee benefits services.
  • To develop interest in Second Sight brand and services.
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 3094 23% 302 10% 138 4.46% £45
51 – 200 1057 25% 131 12% 69 6.53% £31
201 – 500 793 20% 70 9% 32 4.04% £50
501 – 1000 484 19% 48 10% 23 4.75% £42
1001 – 5000 760 24% 53 7% 14 1.84% £109

the story

  • “We decided to use SoPro to promote an HR breakfast event we were hosting, ideally finding 16 people to attend. The results were even better than we expected, so much so we had to put on another event later that morning, and we even managed to fill a future date with those that couldn’t make it”  

    Matthew Mitten Partner - Second Sight