SoPro case study: Logistics

headline results

2909 / 100%
Prospects Engaged
1047 / 36%
Open Rate
278 / 10%
Responses
78 / 2.68%
Leads
£75
Cost Per Lead

Company Profile

Location: Worldwide

Product/Service: Logistics

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: UK – All

Industries: Various

Company Size:  201FTE – 10,000FTE

Role/Function: Fleet, Finance, Procurement, Operations, HR

scenario

Client provides vehicle rental management to businesses across Europe.

objectives

  • To identify key stakeholders in larger UK businesses (500FTE+).
  • To engage prospects with the client’s brand and proposition.
  • To develop interest in client’s Vehicle Rental Intervention Management solution.
  • To invite prospects to a brief call to discuss.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2909 36% 278 10% 78 2.68% £75
201 – 500 259 44% 42 16% 10 3.86% £52
501 – 1000 305 41% 38 12% 10 3.28% £61
1001 – 5000 1192 36% 119 10% 30 2.52% £79
5001 – 10000 400 38% 29 7% 10 2.50% £80
10001+ 753 31% 50 7% 18 2.39% £84

the story

  • What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.

    Managing Director