SoPro case study: InTrigger

Intrigger Case Study

headline results

2862 / 100%
Prospects Engaged
1368 / 48.4%
Open Rate
248 / 9%
Responses
88 / 3.11%
Leads
£64
Cost Per Lead

Company Profile

Location: UK – Cambridge, Cambridgeshire

Product/Service: Mobile Marketing, Website Conversions, Apps and Games

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: London + 50 miles

Industries: Various

Company Size:  2FTE – 500FTE

Role/Function: Senior Management and Marketing Roles

scenario

InTrigger are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.

Focusing on innovative customer engagement, InTrigger looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.

objectives

  • To engage small to mid size business stakeholders

  • To invite mobile strategy conversation.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2826 48.4% 248 9% 88 3.11% £64
1 – 101 171 81.9% 21 12% 6 3.51% £57
11 – 50 1257 53.7% 129 10% 48 3.82% £52
51 – 200 1055 41% 81 8% 26 2.46% £81
201 – 500 343 35.3% 17 5% 8 2.33% £86

the story

  • I really like the level the detail you receive in the reports from SoPro, the service runs like clockwork and the team really know how to get results. The campaign was a complete success and we are expanding our use of SoPro later this year.

    Sheila Mitham Client Services Director