SoPro case study: InTrigger
Location: UK – Cambridge, Cambridgeshire
Product/Service: Mobile Marketing, Website Conversions, Apps and Games
Typical Deal Value: /
Deal Cycle: /
Location: London + 50 miles
Company Size: 2FTE – 500FTE
Role/Function: Senior Management and Marketing Roles
InTrigger are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.
Focusing on innovative customer engagement, InTrigger looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.
To engage small to mid size business stakeholders
To invite mobile strategy conversation.
email chain length
|Prospects||Open Rate %||Response||Response %||Leads||Leads %||Cost per lead|
|1 – 101||171||81.9%||21||12%||6||3.51%||£57|
|11 – 50||1257||53.7%||129||10%||48||3.82%||£52|
|51 – 200||1055||41%||81||8%||26||2.46%||£81|
|201 – 500||343||35.3%||17||5%||8||2.33%||£86|
I really like the level the detail you receive in the reports from SoPro, the service runs like clockwork and the team really know how to get results. The campaign was a complete success and we are expanding our use of SoPro later this year.Client Services Director