SoPro case study: Exonar
Location: UK – Newbury, Berkshire
Product/Service: Information Technology and Services Platform
Typical Deal Value: /
Deal Cycle: /
Location: UK – All
Company Size 50FTE – 10,000FTE
Role/Function CIO, COO, Risk roles, Information, Data roles
Exonar solves a problem common to all organisations and their senior information owners, “I just don’t know what I’ve got”. Exonar maps and understands organisations’ information, from databases to documents – instantly and at scale. Exonar uses machine learning to understand what’s important, where it is and who has access to it.
Exonar identifies documents containing passwords, customer and confidential information enabling successful governance, risk management, document retention, cyber security and compliance with forthcoming regulations such as GDPR – with ease. They enable organisations to better organise their information, removing risk and making it more productive and secure.
- Generate engagement to do a customer interview (meeting or telephone call) to establish the day to day challenges faced in document and data management in organisations.
- Establish what the challenges are and therefore what Exonar product / market fit is.
- Promote the Exonar brand within Information Management community and build a contact list of key decision makers.
email chain length
|Prospects||Open Rate %||Response||Response %||Leads||Leads %||Cost per lead|
|201 – 500||311||35%||133||11%||17||5.47%||£35|
|501 – 1000||274||34%||38||14%||21||7.66%||£26|
|1001 – 5000||242||24%||19||8%||11||4.55%||£44|
|5001 – 10000||692||31%||62||9%||39||5.64%||£35|
SoPro enabled us to identify, at scale, the senior people we needed to talk to and make contact with them from cold. We were able to build our own, entirely relevant, contact base to feed our communications and client nurturing program. The targeted social prospecting and personal email campaigns that go with this service mean that SoPro is first place we'd go to open up new markets.Business Development Director