SoPro case study: Exonar

Exonar Case Study

headline results

2261 / 100%
Prospects Engaged
700 / 31%
Open Rate
215 / 10%
Responses
131 / 5.79%
Leads
£35
Cost Per Lead

Company Profile

Location: UK – Newbury, Berkshire

Product/Service: Information Technology and Services Platform

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: UK – All

Industries Various

Company Size  50FTE – 10,000FTE

Role/Function CIO, COO, Risk roles, Information, Data roles

scenario

Exonar solves a problem common to all organisations and their senior information owners, “I just don’t know what I’ve got”. Exonar maps and understands organisations’ information, from databases to documents – instantly and at scale. Exonar uses machine learning to understand what’s important, where it is and who has access to it.

Exonar identifies documents containing passwords, customer and confidential information enabling successful governance, risk management, document retention, cyber security and compliance with forthcoming regulations such as GDPR – with ease. They enable organisations to better organise their information, removing risk and making it more productive and secure.

objectives

  • Generate engagement to do a customer interview (meeting or telephone call) to establish the day to day challenges faced in document and data management in organisations.
  • Establish what the challenges are and therefore what Exonar product / market fit is.
  • Promote the Exonar brand within Information Management community and build a contact list of key decision makers.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2261 31% 215 10% 131 5.79% £35
201 – 500 311 35% 133 11% 17 5.47% £35
501 – 1000 274 34% 38 14% 21 7.66% £26
1001 – 5000 242 24% 19 8% 11 4.55% £44
5001 – 10000 692 31% 62 9% 39 5.64% £35
10001+ 742 31% 63 8% 43 5.80% £35

the story

  • SoPro enabled us to identify, at scale, the senior people we needed to talk to and make contact with them from cold. We were able to build our own, entirely relevant, contact base to feed our communications and client nurturing program. The targeted social prospecting and personal email campaigns that go with this service mean that SoPro is first place we'd go to open up new markets.

    Sean Campbell Business Development Director