SoPro case study: Digital Agency No. 2

headline results

2447 / 100%
Prospects Engaged
905 / 37%
Open Rate
178 / 7%
Responses
85 / 3.47%
Leads
£58
Cost Per Lead

Company Profile

Location: UK – All

Product/Service: Digital Agency

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: London

Industries: Finance and Services

Company Size  51FTE – 10,000FTE

Role/Function: MD, Owners, Founders, Chief executives and Marketing roles

scenario

The client is a specialist design and digital agency, focused on finance, professional and business services.

objectives

  • To identify key stakeholders and marketing professionals in London based B2B firms.
  • To source contact details, engage with prospects and introduce the client and its services.
  • To position the offer of a free SEO report and invite prospects for a brief meeting to discuss further.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2447 37% 178 7% 85 3.47% £58
51 – 200 871 39% 79 9% 44 5.05% £40
201 – 500 510 40% 41 8% 15 2.94% £68
501 – 1000 262 35% 21 8% 10 3.82% £52
1001 – 5000 608 35% 25 4% 11 1.81% £111
5001 – 10000 81 35% 4 5% 4 4.94% £41
10001+ 115 30% 8 7% 1 0.87% £230

the story

  • We really have a very healthy pipeline thanks to the SoPro team, they do exactly what they say on the tin and introduce warm leads at great rates. Exactly as described!

    Managing Director