SoPro case study: Digital Agency

headline results

2447 / 100%
Prospects Engaged
905 / 37%
Open Rate
178 / 7%
Responses
85 / 3.47%
Leads
£58
Cost Per Lead

Company Profile

Location: UK – All

Product/Service: Digital Agency

Typical Deal Value:  /

Deal Cycle: /

Target Profile

Location: UK – All

Industries Various

Company Size  1FTE – 10,000FTE

Role/Function Owners & Senior Marketing / Technical roles in health companies

scenario

Client creates digital platforms aimed at the healthcare industry.

objectives

  • To promote the client’s mobile application development proposition.
  • To develop interest in the client’s brand and services (project support and full service).
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 4248 52.6% 455 11% 229 5.39% £37
1 – 10 1242 68.9% 174 14% 87 7% £29
11 – 50 1439 56.7% 166 12% 90 6.25% £32
51 – 200 701 41.5 69 10% 30 4.28% £47
201 – 500 89 42.7% 6 7% 4 4.49% £45
501 – 1000 124 33.9% 9 7% 4 3.23% £62
1001 – 5000 341 31.1% 22 6% 10 2.93% £68
5001 – 10000 52 28.8% 3 6% 3 5.77% £35
10001+ 260 27.7% 6 2% 1 0.38% £520

the story

  • What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.

    Managing Director