SOPRO CASE STUDY: Prime Fulfilment

headline results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD


Company Profile


Location: UK

Product/Service: Logistics/storage

Deal Cycle: 6 months

Target Profile


Location: UK

Company Size: 1-50

Role/Function: Senior leadership suit and logistics roles

scenario

Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise in finishing work

objectives

The purpose of this campaign is to identify and engage with senior stakeholders in the UK, introduce Prime’s brand and proposition and invite the prospect onto a call to discuss further.

email chain length

1
2
3
4
5

campaign stats

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Apparel & Fashion 422 36.22% 76 18.00% 30 7.11% £28.20
Consumer Goods 393 34.66% 95 24.17% 43 10.94% £18.37
Consumer Services 269 40.57% 39 14.49% 10 3.72% £54.00
Business Supplies & Equipment 127 27.39% 13 10.23% 2 1.57%% £127.00
Construction 113 26.57% 11 9.73% 3 2.65% £76.00
Logistics & Supply Chain 110 28.45% 17 15.45% 11 10% £20.00
Packaging & Containers 90 25.26% 16 17.77% 4 4.44% £45.00
Pharmaceuticals 85 20.67% 7 8.23% 0 0% £0.00
Computer Software 68 37.02% 6 8.82% 2 2.94% £68.00
Information Technology & Services 64 31.03% 5 7.81% 2 3.13% £65.00

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 1025 38.65% 188 18.34% 78 7.61% £26.33
11-50 1187 29.22% 165 13.90% 54 4.55% £44.07