SOPRO CASE STUDY: LUXURY EVENTS COMPANY

headline results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD


Company Profile


Location: Europe wide
Product/Service: Luxury Events Planning and Organising
Typical Deal Value: /
Deal Cycle: /

Target Profile


Location: London
Industries: Various
Company Size: 11FTE – 1000FTE
Role/Function: Marketing, Events, PR

scenario

The client is a luxury hospitality and events organiser.

objectives

  • The objective of the campaign is to identify and engage with event management and corporate incentive planners within the Greater London area.
  • Prospects should be invited to discuss usage options and rates.

email chain length

1
2
3
4
5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2369 38.3% 258 11% 90 3.80% £53
11 – 50 21 42.9% 2 10% 1 4.76% £42
51 – 200 1532 38.8% 163 11% 57 3.72% £54
201 – 500 89 42.7% 6 7% 4 4.49% £45
501 – 1000 94 19.1% 10 11% 2 2.13% £94

the story

“SoPro certainly helped us start conversations that we just did not have the time to do ourselves being a small and busy team.”

Managing Partner