SOPRO CASE STUDY: LOGISTICS

headline results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD


Company Profile


Location: Worldwide
Product/Service: Logistics
Typical Deal Value: /
Deal Cycle: /

Target Profile


Location: UK – All
Industries: Various
Company Size: 201FTE – 10,000FTE
Role/Function: Fleet, Finance, Procurement, Operations, HR

scenario

Client provides vehicle rental management to businesses across Europe.

objectives

  • To identify key stakeholders in larger UK businesses (500FTE+).
  • To engage prospects with the client’s brand and proposition.
  • To develop interest in client’s Vehicle Rental Intervention Management solution.
  • To invite prospects to a brief call to discuss.

email chain length

1
2
3
4
5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2909 36% 278 10% 78 2.68% £75
201 – 500 259 44% 42 16% 10 3.86% £52
501 – 1000 305 41% 38 12% 10 3.28% £61
1001 – 5000 1192 36% 119 10% 30 2.52% £79
5001 – 10000 400 38% 29 7% 10 2.50% £80
10001+ 753 31% 50 7% 18 2.39% £84

the story

“We really have a very healthy pipeline thanks to the SoPro team, they do exactly what they say on the tin and introduce warm leads at great rates. Exactly as described!”

Managing Director