SOPRO CASE STUDY: INTRIGGER

headline results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD


Company Profile


Location:  UK – Cambridge, Cambridgeshire
Product/Service: Mobile Marketing, Website Conversions, Apps and Games

Typical Deal Value:  /

Deal Cycle: /

Target Profile


Location: London + 50 miles

Industries: Various

Company Size:   2FTE – 500FTE

Role/Function: Senior Management and Marketing Roles

scenario

InTrigger are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.

Focusing on innovative customer engagement, InTrigger looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.

objectives

  • To engage small to mid size business stakeholders
  • To invite mobile strategy conversation.

email chain length

1
2
3
4
5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2826 48.4% 248 9% 88 3.11% £64
1 – 101 171 81.9% 21 12% 6 3.51% £57
11 – 50 1257 53.7% 129 10% 48 3.82% £52
51 – 200 1055 41% 81 8% 26 2.46% £81
201 – 500 343 35.3% 17 5% 8 2.33% £86

the story

“I really like the level the detail you receive in the reports from SoPro, the service runs like clockwork and the team really know how to get results. The campaign was a complete success and we are expanding our use of SoPro later this year.”

Sheila Mitham

Client Services Director