SOPRO CASE STUDY: DIGITAL AGENCY NO. 2

headline results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD


Company Profile


Location: UK – All
Product/Service: Digital Agency
Typical Deal Value: : /
Deal Cycle: /

Target Profile


Location: London
Industries: Finance and Services
Company Size: 51FTE – 10,000FTE

Role/Function: MD, Owners, Founders, Chief executives and Marketing roles

scenario

The client is a specialist design and digital agency, focused on finance, professional and business services.

objectives

  • To identify key stakeholders and marketing professionals in London based B2B firms.
  • To source contact details, engage with prospects and introduce the client and its services.
  • To position the offer of a free SEO report and invite prospects for a brief meeting to discuss further.

email chain length

1
2
3
4
5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2447 37% 178 7% 85 3.47% £58
51 – 200 871 39% 79 9% 44 7.6% £26
201 – 500 510 40% 41 8% 15 3.8% £52
501 – 1000 262 35% 21 8% 10 3.2% £62
1001 – 5000 608 35% 25 4% 11 3.8% £62
5001 – 10000 81 35% 4 5% 4 3.8% £62
10001+ 115 30% 8 7% 1 3.8% £62

the story

“We really have a very healthy pipeline thanks to the SoPro team, they do exactly what they say on the tin and introduce warm leads at great rates. Exactly as described!”

Managing Director