Headquartered in Brighton, SoPro provide sophisticated digital marketing services to hundreds of businesses, from global brands to sector leaders and new entrants too.
We have spent four years redefining B2B demand generation techniques and striving to prove that there are much more predictable, higher quality ways to harness new social networks in order to create demand and interest for relevant suppliers.
Voted Tech Company of the Year by Campaign Magazine, we’ve been busy collecting awards for our people, service, technology and business results. We are proud to be one of the UK’s fastest growing digital marketing agencies, but we want to grow more. This is a new role, and a crucial one. It’s an incredible opportunity within an ambitious team.
SoPro are part of the G33K Holdings group.
Working within the UK Marketing function and working closely with the Head of Marketing, this role will be pivotal in developing content which appeals to prospects at any stage of the marketing funnel; right through from awareness to customer advocacy. You will be an excellent writer ideally with experience and understanding of the B2B technology marketplace, along with a thorough understanding of SEO best practice and how to develop content for search.
You will produce online thought leadership pieces such as regular blogs, whitepapers, reports case studies, press announcements, value propositions marketing campaign collateral, such as content for landing pages and other website copy. You will produce engaging content, re-purposing it as necessary, analysing reports to understand the type of content that resonates and performs best with our target audiences.
You will work closely with the Digital Communications Manager to execute the communications strategy by producing the most relevant content in order to drive awareness and ultimately boost inbound leads as well as helping to retain existing clients.
You will be passionate about producing value led content assets of which the customer needs are at the heart of. This is an exciting role in a relatively new team so there is huge potential to make your mark in a fast growing business and within a supportive, close-knit team.
Personal Attributes, Knowledge & Experience
Brighton based, frequent travel to London, frequent international travel.