Content Specialist
Date posted: July 8, 2020
Contract type: 
Full Time
Location: Brighton, UK
Job Description

Headquartered in Brighton, SoPro provide sophisticated digital marketing services to hundreds of businesses, from global brands to sector leaders and new entrants too.

We have spent five years redefining B2B demand generation techniques and striving to prove that there are much more predictable, higher quality ways to harness new social networks in order to create demand and interest for relevant suppliers.

Voted Tech Company of the Year by Campaign Magazine, we’ve been busy collecting awards for our people, service, technology and business results. We are proud to be one of the UK’s fastest growing digital marketing agencies, but we want to grow more. This is a new role, and a crucial one. It’s an incredible opportunity within an ambitious team.

SoPro are part of the G33K Holdings group.

Key Responsibilities

Working within the UK Marketing function and working closely with the Head of Marketing, this role will be pivotal in developing content which appeals to prospects at any stage of the marketing funnel; right through from awareness to customer advocacy. You will be an excellent writer with experience and understanding of the B2B technology marketplace, along with a thorough understanding of SEO best practice and how to develop content for search using the most appropriate tools.

You will produce online thought leadership pieces such as regular blogs, whitepapers, reports case studies, press announcements, value propositions marketing campaign collateral, such as content for landing pages and other website copy. You will produce engaging content, re-purposing it as necessary, analysing reports to understand the type of content that resonates and performs best with our target audiences.

You will work closely with the Digital Communications Manager to execute the communications strategy by producing the most relevant content in order to drive awareness and ultimately boost inbound leads as well as helping to retain existing clients.

You will be passionate about producing value led content assets of which the customer needs are at the heart of.

This is an exciting role in a relatively new team so there is huge potential to make your mark in a fast-growing business and within a supportive, close-knit team.

  • Excellent written communication skills
  • Devise and implement a content and organic keyword strategy using tools such as Answer the Public, Google Search Console, SEM Rush and any of your other favourites in order to drive traffic to our site
  • Implement new Tone of Voice guidelines across the website
  • Identify a set of keywords in order to drive SoPro’s organic ranking
  • Advise on best practice content marketing techniques and the latest tools to help tailor content for all marketing channels and platforms
  • Develop content to support all marketing channels including social, events and PR
  • Identify the ‘why’ and interpret client campaign data to tell a story that appeals to business leaders as well as sales and marketing professionals
  • Work closely with wider team to understand marketing plans thoroughly and how content aligns
  • Understanding of content development with in-house B2B and/or SaaS experience including authoring whitepapers, case studies, blogs, value propositions, marketing campaign collateral, such as content for landing pages and email invitations
  • Proven experience and ability to prioritise and juggle multiple projects and deadlines simultaneously
  • An orientation toward action and passion for execution
  • Manage results and help increase content performance
  • Link building content outreach
  • Carry out other ad-hoc duties as requested by senior management


All employees are required to:

  • Clients
  • Ensure that our clients receive exceptional customer service and are placed at the heart of what we do, supporting the delivery of a client centric organisation
  • Health and Safety
  • To take care of their own health, safety and wellness and that of others, reporting accidents and incidents, in line with our Health & Safety Policy
  • Risk and Issues
  • To take responsibility for identifying and reporting risks and issues to the Company, as well as proposing mitigating solutions
  • Regulatory and Statutory Requirements
  • Comply with all Regulatory and Statutory requirements in relation to the role
  • Contractual Adherence
  • Adhere to all contractual Terms and Conditions of Employment
  • Non Contractual Adherence
  • Adhere to all non-contractual policies and procedures as set out by the Company


Person Specification:

  • Results orientated with high commitment and positive, can-do attitude
  • Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
  • Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
  • 3-5 years’ experience in a similar role ideally in-house for a B2B technology business


Personal Attributes, Knowledge & Experience:

  • Responsive and delivery focused – able to turnaround quality content swiftly
  • Exceptional writing skills – your understanding of the B2B sales cycle means you are able to produce content which appeals to a range of audiences at all stages of the SoPro sales cycle; from awareness to retention.
  • Understanding of SEO – developing content for SERPs
  • Results driven and ROI focussed – whether it was downloads, increasing traffic or generating sign ups you will be able to demonstrate how you have measured the success of previous campaigns
  • Curious – keen to understand the ‘bigger picture’ and gather information/make connections
  • Driven by continuous improvement – looks for new ways of working, takes ownership to generate content ideas and deliver original and imaginative approaches to content marketing campaigns and channels
  • Relationship Management and collaboration – with multiple stakeholders to achieve shared goals and proactive in contributing to the success of others
The Package

Brighton based, frequent travel to London, frequent international travel.

How To Apply
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