Content Specialist
Date posted: March 4, 2020
Contract type: 
Full Time
Location: Brighton, UK
Job Description

Headquartered in Brighton, SoPro provide sophisticated digital marketing services to hundreds of businesses, from global brands to sector leaders and new entrants too.

We have spent four years redefining B2B demand generation techniques and striving to prove that there are much more predictable, higher quality ways to harness new social networks in order to create demand and interest for relevant suppliers.

Voted Tech Company of the Year by Campaign Magazine, we’ve been busy collecting awards for our people, service, technology and business results. We are proud to be one of the UK’s fastest growing digital marketing agencies, but we want to grow more. This is a new role, and a crucial one. It’s an incredible opportunity within an ambitious team.

SoPro are part of the G33K Holdings group.

Key Responsibilities

Working within the UK Marketing function and working closely with the Head of Marketing, this role will be pivotal in developing content which appeals to prospects at any stage of the marketing funnel; right through from awareness to customer advocacy. You will be an excellent writer ideally with experience and understanding of the B2B technology marketplace, along with a thorough understanding of SEO best practice and how to develop content for search.

You will produce online thought leadership pieces such as regular blogs, whitepapers, reports case studies, press announcements, value propositions marketing campaign collateral, such as content for landing pages and other website copy. You will produce engaging content, re-purposing it as necessary, analysing reports to understand the type of content that resonates and performs best with our target audiences.

You will work closely with the Digital Communications Manager to execute the communications strategy by producing the most relevant content in order to drive awareness and ultimately boost inbound leads as well as helping to retain existing clients.

You will be passionate about producing value led content assets of which the customer needs are at the heart of. This is an exciting role in a relatively new team so there is huge potential to make your mark in a fast growing business and within a supportive, close-knit team.

Requirements
  • Excellent written communication skills
  • Advise on best practice content marketing techniques and help tailor content for each platform
  • Develop content to support all marketing channels including social, events and PR
  • Identify the ‘why’ and Interpret client campaign data to tell a story that appeals to business leaders as well as sales and marketing professionals
  • Work closely with wider team to understand marketing plans thoroughly and how content aligns
  • Understanding of content development with in-house B2B and/or SaaS experience including authoring whitepapers, case studies, blogs, value propositions, marketing campaign collateral, such as content for landing pages and email invitations
  • Proven experience and ability to prioritise and juggle multiple projects and deadlines simultaneously
  • An orientation toward action and passion for execution
  • Manage results and help increase content performance
  • Link building content outreach

 

Person Specification:

  • Results orientated with high commitment and positive, can-do attitude
  • Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
  • Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
  • 2-3 years experience in a similar role ideally in-house for a B2B technology business

 

Personal Attributes, Knowledge & Experience

  • Responsive and delivery focused – able to turnaround quality content swiftly
  • Exceptional writing skills – your understanding of the B2B sales cycle means you are able to produce content which appeals to a range of audiences at all stages of the SoPro sales cycle; from awareness to retention.
  • Understanding of SEO – developing content for SERPs
  • Curious – keen to understand the ‘bigger picture’ and gather information/make connections
  • Driven by continuous improvement – looks for new ways of working, takes ownership to generate content ideas and deliver original and imaginative approaches to content marketing campaigns and channels
  • Relationship Management and collaboration – with multiple stakeholders to achieve shared goals and proactive in contributing to the success of others
The Package

Brighton based, frequent travel to London, frequent international travel.

How To Apply
Please submit your CV to cv@sopro.io

Submit your CV to Tier 1 referral program