December 21, 2023

Leveraging content marketing to grow your email list

James Kenny

An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.

B2B data B2B marketing +2
December 11, 2023

Utilising email signature marketing in your strategy

Daniela Rufolo

Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.

B2B marketing Email content +2
November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Kit Smith

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.

Email content Email marketing +1
November 9, 2023

Stay afloat in the sea of spam – turning trash outbound email marketing into treasure

James Kenny

Learn how to create multichannel outbound email marketing campaigns that stand out in a sea of spam and reel in your prospects.

B2B marketing Email marketing
April 30, 2021

How to use EDM marketing campaigns to boost leads

Kit Smith

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.

B2B marketing Email marketing
split testing emails header
March 17, 2021

Split testing emails: 15 email elements to test

Kit Smith

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails

B2B marketing Email marketing