Client Director

January 5, 2023

How to nail sales and marketing alignment in 2023

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.

B2B marketing

October 14, 2022

Can you find out when a prospect visits your website?

James Kenny

Tracking your leads is crucial when it comes to B2B sales. See when prospects visit your website with Sopro.

B2B marketing

June 22, 2022

Five home truths about sales forecasting

James Kenny

Getting ready for some sales forecasting? Before you crunch the numbers, here are five home truths that you must bear in mind.

B2B marketing

January 10, 2022

The essential guide to sales demos

James Kenny

This essential guide to the sales demo will take you through everything you need to know to go beyond showing a prospect and into selling a solution.

B2B marketing

November 29, 2021

Why your MQLs and your SQLs are not EQL

James Kenny

Here we discuss how marketing qualified leads (MQLs) and sales qualified leads (SQLs) differ and how to align sales and marketing teams to close more deals.

B2B marketing

October 15, 2021

Storytelling in sales presentations: how to sell a story and create a sales deck

James Kenny

Here’s how you can weave narrative, suspense and storytelling into your pitch deck to close more sales.

B2B marketing

Webinar: How to write the perfect B2B email in 2023

Author

James Kenny

How to nail sales and marketing alignment in 2023