icn icn

PR & Events Manager

Be part of something amazing.

PR & Events Manager

Posted on: May 14, 2022

Contract type: Full Time

Location: Brighton, UK

PR & Events Manager

Job description

Headquartered in Brighton, with offices in Miami, North Macedonia and Serbia, Sopro Holdings Group is a diverse family of businesses, all focused on powering growth. Our group of brands includes Sopro as the world’s leading B2B email prospecting agency, SaaS business Outbase, and entrepreneur community, Founders Hub.  

Voted Best Place to Work in the UK Business Awards 2021, and Tech Company of the Year by Campaign Magazine, we’ve collected a host of awards for our people, workplace, technology, and business results. We are proud to also be one of the UK’s fastest-growing digital marketing agencies. 

The role

Lead the development of our PR and Events strategy for all Sopro Group brands, including Sopro, email prospecting, Outbase the new SaaS product launching in 2022 and Founders Hub, a community of entrepreneurs. We want to build on a fantastic start-up story and get more marketing and business coverage in a full range of titles, including B2B trade, and media channels. Working closely with sales and the rest of the marketing team, this role also manages our external PR agencies. We also have an established awards program that we want to develop and expand internationally. 

Being responsible for our events, also means working closely with the content team to develop and deliver mainly web-based events. This role will also lead on any trade exhibitions.  

This is an exciting new role in a rapidly growing team, so there is huge potential to make your mark in a fast-growing business and within a supportive, close-knit team. 

Looking to join us?

Discover what it's like to be part of our growing and ambitious team.

Key responsibilities
  • Plan, create and deliver PR strategy to raise the profile of our businesses with relevant media that support ambitious lead and growth goals.
  • Develop our successful awards strategy to highlight the breadth and excellence of our technology, founders, employee environment and CSR activities.
  • Work with sales and content closely to run engaging events fully optimised and shared across platforms.
  • Manage the Employee Brand Marketing Executive to align internal and external events while achieving employee brand metrics.
  • Manage any relevant agencies, such as PR ones.
  • Proactive relationship builder – whether its leveraging existing relationships with media or developing new ones, you will be able to demonstrate how you measured the success of previous investments in PR, awards and events.
  • Media savvy – understands how to harness the news agenda and, ideally, with broadcast experience.
  • Results driven and ROI focused – looks for new ways of working, taking ownership of all PR, events and awards activity to deliver original and imaginative approaches to build awareness.
  • Commercially minded – ideally with an understanding of the B2B sales cycle, SaaS businesses and the types of challenges faced by business owners, sales and marketing professionals.
  • Exceptional writing skills – you will be able to produce content which appeals to a range of media audiences.
  • Strategic thinking – with an entrepreneurial spirit: you are passionate, persuasive and inspiring with the ability to demonstrate the development of a strategy that delivers increased profile in the B2B media.
  • A people person – with some managerial experience, you’re passionate about personal, team and group development delivered through an open communication style that suits a fast paced and dynamic environment.
  • An understanding of, or experience in, the B2B technology marketplace would be advantageous but is not necessary.
About us

We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.
Our values permeate Sopro Group through our behaviours, not only as people but across the business.
We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard

The package

At Sopro Group, we invest in our people – they are what makes our company great, and we work hard to make sure everyone feels valued. Some of the perks we offer include:

  • Competitive salary.
  • Private healthcare insurance.
  • Profit share scheme.
  • Regular social events.
  • Flexible working – a mix of office and remote working environments.
  • Open door policy to all levels of management – everyone’s ideas are listened to and in a lot of cases, implemented.

We employ some of the best talent we have ever come across, from our management team to our developers… through to our exceptional marketing and operations teams. Nobody grows without working with the best, and you will be working with the best from day one.

Think you're the person for this role?
Apply below and someone will be in contact soon.