Headquartered in Brighton, Sopro provide sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to sector leaders and global brands.

We have spent seven years redefining B2B demand generation techniques and proving that there are more predictable, higher quality ways to harness technology to create demand.

Voted Tech Company of the Year by Campaign Magazine, and Best Place to Work in the UK Business Awards 2021, we’ve been busy collecting awards for our people, service, technology, and business results.  With >100% revenue and headcount growth 6 years running we are proud to be one of the UK’s fastest growing digital marketing agencies.

Sopro is part of the Sopro Holdings group.

The role

Within our Business Analytics and Reporting Team, as a CRM and Systems Lead, your goal will be to support the businesses sales, marketing and client services departments with effective visibility and access to the various prospect and customer databases in use.

Data structure, integrity and ease of access will play a big part of the role, and you will lead the delivery and optimisation of process automation and key integrations with external systems such as communications and messaging platforms, email delivery systems, web plugins, tracking and analytics engines plus internal systems.

• Ensure that our sales, marketing, and client services CRM systems operate effectively, bringing manual interventions to the minimum and eliminating manual reporting
• Create workflows and automation configurations to streamline processes
• Lead the setup of new CRM systems configuration and integration for current and new group brand activity
• Connect and centralise the marketing and sales pipeline data feeds from various sources into HubSpot
• Manage the setup and scheduling of weekly Newsletter Campaigns
• Lead CRM system admin activities such as activating pre-integrated tech plugins (such as Zapier) and automating data flow
• Work with the reporting department to create solutions to streamline reporting of the different departments activities to ensure data is reported correctly across company / departmental reporting platforms

• Experience of delivering and optimising key Digital & CRM concepts such as automation, integration & segmentation (including setting up workflows and email automation)
• Expert knowledge and experience of a CRM is essential (Hubspot desirable)
• Ability to resolve technical CRM issues
• Good understanding of data and entity structures
• Excellent communication skills (written and oral)
• Analytically minded
• Excellent problem-solving skills
• Can build great working relationships with varies different stakeholders across the business

At Sopro we invest in our people – they are what makes our company great and we work hard to

make sure that everyone feels like a valued member of the team. Some of the perks we offer:

• Competitive salary
• Private Healthcare Insurance
• A yearly bonus & virtual shares in the company
• Extended annual leave
• Excellent central Skopje office location (full of great people)
• Regular social events
• Open door policy to all levels of management – everyone’s ideas are listened to and in a lot of cases, implemented.