the art of prospecting

We Identify

Understand

Nothing moves until we can articulate the exact problem you solve and the people you solve it for.

Our team will spend as long as it takes to understand your business and where you fit within the market.

Define

First we will ask you to define your ideal sales prospect.

Locations / Industries / Departments / Prospect seniority level / Any other factors

 

List build

Once we clearly understand your target profile SoPro experts will combine leading social networking tools with our professional databases and integrated 3rd party data services to produce a database of active prospects matching your exact business criteria.

We Research

Quality assurance

We operate a stringent QA process.  SoPro experts assess every prospect based on a personal understanding of your proposition, business and goals.

Exclusions

Full exclusions management. Individual and company level exclusions accepted, we also exclude all 1st level LinkedIn connections by default.

Messaging

We have a bit of experience knowing what works and what doesn’t.  We’ll craft a unique, personalised and conversational introduction, designed to invite each prospect to a brief call or meeting to discuss your product or service.

We Engage

Passive Engage

SoPro will passively engage with each prospect through social media prior to making direct contact. This subtle step can double open rates by developing personal familiarity and brand awareness in advance.

Direct Engage

Our prospecting team will contact 50 prospects per day on your behalf,  engaging each prospect with a personalised intro, inviting them to discuss your product or service over a brief call or meeting.

Follow up

Our team will conduct a series of non-intrusive follow-up and chaser activities to maximize re-engagement rates across the initial non-responders.  A valuable step considering 30-50% of all responses come from these latter engagements.