SoPro case study

the Axonn story

Axonn trialled SoPro in Q2 2015.  The service rapidly earned it’s stripes and we have identified, engaged with and signed an impressive client pool directly through SoPro activity. SoPro now represents one of our primary sales channel for direct B2B outreach.  Such has been the success, Axonn has partnered directly with SoPro to offer the service to Axonn’s B2B clients.”

Fergus Parker

CEO – Axonn Media

the scenario

Company Profile

Target Profile

Location:  UK  – London/Leeds/Manchester Location:  UK – All
Product/Service:  Digital Marketing Agency Industries:  Various
Typical Deal Value:  £25k – £100k Company Size:  50FTE – 10,000FTE
Deal Cycle:  1-3 Months Role/Function:  Marketing Heads and CXO

the results

Prospects Engaged (4856 / 100%)
Open Rate (2326 / 47%)
Responses (572 / 11.8%)
Leads (178 / 3.7%)