SoPro case study: Axonn Media

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headline results

4856 / 100%
Prospects Engaged
2326 / 47%
Open Rate
572 / 11.8%
Responses
178 / 3.7%
Leads
£54
Cost Per Lead

Company Profile

Location: UK – London/Leeds/Manchester

Product/Service: Digital Marketing Agency

Typical Deal Value:  £25k – £100k

Deal Cycle: 1-3 Months

Target Profile

Location: UK – All

Industries Various

Company Size  50FTE – 10,000FTE

Role/Function Marketing Heads and CXO

scenario

Axonn Media is one of the UK’s top content marketing agencies with a team of 100+ digital experts supporting circa 300 clients globally.  Axonn’s ability to make content marketing simple and accessible to every business has fuelled exceptional growth in recent years.

Axonn represents the business development director with a brief to identify and engage with senior marketing and commercial stakeholders within very specific market segments, locations, industry verticals in scope.

objectives

  • To Promote Axonn’s products to London + 50 miles, Singapore and UAE businesses
  • To secure sales meetings (and calls) through direct prospect engagement
  • To drive market exposure through engagement and dialogue with qualified parties

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 4842 34% 454 9% 179 3.70% £54
11 – 50 35 51% 4 11% 1 2.86% £70
51 – 200 524 51% 82 16% 27 5.15% £39
201 – 500 1128 34% 128 11% 42 3.72% £54
501 – 1000 581 37% 61 10% 30 5.16% £39
1001 – 5000 1238 32% 98 8% 41 3.31% £60
5001 – 10000 532 27% 36 7% 20 3.76% £53
10001+ 804 26% 45 6% 18 2.24% £89

the story

  • “Axonn trialled SoPro in Q2 2015.  The service rapidly earned it’s stripes and we have identified, engaged with and signed an impressive client pool directly through SoPro activity. SoPro now represents one of our primary sales channel for direct B2B outreach.  Such has been the success, Axonn has partnered directly with SoPro to offer the service to Axonn’s B2B clients.”

    Fergus Parker CEO - Axonn Media