SoPro case study: Working Beautifully

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headline results

1000 / 100%
Prospects Engaged
490 / 49%
Open Rate
153 / 15.3%
Responses
74 / 7.4%
Leads
£32
Cost Per Lead

Company Profile

Location: UK – South

Product/Service: Corporate Video Production

Typical Deal Value:  £6k – £40k

Deal Cycle: 1-2 Months

Target Profile

Location: London

Industries: Finance/Private Equity/Law

Company Size:  10FTE – 250FTE

Role/Function: CXO/Directors/Head of Digital

scenario

Working Beautifully is a video production and marketing company specialising in the Investment and Consulting industries, making documentary and promo videos that help win customers from websites, social media, conferences and web TV. Think explainer videos, case studies, exec profiles, service demos and internet TV. Working Beautifully also helps the charities that foster UK enterprise with pro bono work.

The team profoundly believes that Britain needs a financing industry ten times its current size, that investment firms do GREAT work and that investment managers and portfolio firms should be more widely recognised.

objectives

  • Promote the Working Beautifully video production services to UK based Private Equity and Accounting Firms.
  • Develop interest in Working Beautifully brand and services.
  • Secure sales meetings (and calls) through direct prospect engagement.
  • Drive market exposure through engagement and dialogue with qualified parties.

email chain length

2

3

4

5

campaign stats

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2018 45% 251 12% 128 6.34% £32
1 – 10 32 66% 4 13% 1 3.1% £64
11 – 50 978 47% 140 14% 68 7% £29
51 – 200 579 45% 75 13% 44 7.6% £26
201 – 500 236 41% 23 10% 9 3.8% £52
501 – 1000 62 37% 2 3% 2 3.2% £62
1001 – 5000 131 40% 7 5% 4 3.1% £66

the story

  • “We first started working with SoPro back in April and the response was so good we had to actually pause our activity to catch up with the projects we won. It is not just the results we are impressed with, but the on going advice and support we have received, it feels more like a working partnership”

    Timothy Cumming Founder - Working Beautifully